Our Mission at Dulcolax®: Brand Purpose, Values, and Impact

Our Mission

Empowering constipation sufferers to Better Self Care

Usually we're opposed to being firm, but one belief we stand by is that every new day should pave the way for endless possibilities. So, when constipation drags you down, Dulcolax is here to provide the effective and comfortable relief you need to make your mornings light and bright.

Leave the bathroom & your worries behind, and step out believing that nothing can hold you back. With Dulcolax, you'll always be ready to face any challenge and turn it into an opportunity.

Flush your way to a day full of possibilities with Dulcolax.

Breaking the Taboo: Dulco’s Take on Morning Movements

Mornings set the tone for the day, and Dulcolax is here to start the conversation around a subject often left unspoken: pooping. Together, let's tackle the “poo taboo" so you can talk openly about gut health!

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Sharing stories:

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Constipation is a common, natural issue that many people experience, so let's break the stigma.

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Travel-related constipation due to changes in routine and other factors—let's talk about it!

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Debunking the many myths about laxatives and their effectiveness when used as directed.

Spreading education

The image shows "5 Top Tips to Keep Things Moving This Holiday" with a cartoon poop emoji.

Stay comfortable and carefree this holiday season with these essential tips to keep constipation at bay.

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Explore our articles for expert tips, insights, and myths debunked—everything you need to stay informed!

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Think you know all about constipation? Discover the truth behind common myths versus facts."

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Our history

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At Dulcolax, we believe that when you are feeling good on the inside, you have the strenght to seize all the possibilities the day has to offer. That is why 70 years ago, Dulcolax pioneered the category with the invention of bisacodyl, to free the world of constipation and we are now present in 69 markets. Bisacodyl was first invented in 1948 in the laboratories of Dr. Karl Thomae and revolutionized constipation relief by developing the first oral laxative that was both effective and well tolerated as it worked directly in the gut.

For decades, we've been committed to developing a range of consumer-based, science-based innovative options to put gut health in consumers hands. Our range of eight products in the US ensure there is a solution for every need - from fast constipation relief to hard dry stools in adults and children.